Setting Up Ads on YouTube

Setting Up Ads on YouTube

When talking about video-sharing websites and platforms, YouTube has to be the first platform to mind. Sure, other platforms, including TikTok, Facebook, and Instagram. Still, the statistics show that YouTube has been the top pick among the most popular social media platforms. The stats show that with over 14 billion monthly visits from users, YouTube is among the top three most-visited websites.

Are you ready to set up ads on YouTube to help your business increase traffic and sales? After reading this short guide, you can take your foot off the brakes and get your advertising campaign rolling on YouTube.

Get Started Setting Your Ads up on YouTube

Advertising on YouTube is very straightforward with a little bit of guidance. With the help of YouTube, you can use various advertising formats to reach the people that you need for your business. You can do all that by sticking with your budget and analyzing the ad performance simultaneously!

Upload a YouTube Video

Hopefully, you already have a video you want to upload to YouTube. You can start by logging in to your YouTube account and uploading the video. Then, you will have to link that account with Google Ads to proceed further.

Google Ads and YouTube Ads

Create a Google Ads account and link it with your YouTube channel/account. Then, go to the Google Ad account, click on “Campaign” on the left column, and click on the “blue plus” sign at the bottom-left corner of the window.

Choose the Campaign Objective

You will then enter a dialogue where you must select the type of ad campaign that you plan to begin. After linking your YouTube account, you can click on “Video” and move to the objective selection box. You can choose objectives such as:

  • Lead generation
  • Increasing brand awareness/reach
  • Raising brand/product consideration
  • Improving website traffic

Pick a Campaign Name and Set a Budget

For internal use, select a name for your YouTube ad campaign. Then, you can set a daily, weekly, or monthly budget for your YouTube ad campaign. You can always start with a small budget. Next, choose the starting and end dates along with the type of networks, including:

  • Search results
  • YouTube videos
  • Video partners (display network)

Select the Target Audience

You can quickly move to the “people” tab and change the demographics of the people you want to see your ads. You can target demographics through:

  • Gender
  • Age
  • Location
  • Parental Status
  • Household Income, etc.

Move to the “create a YouTube video” section and link the YouTube video you want to use as an advertisement. Then simply configure and launch the campaign. You can also choose your target keywords for who you want to show your ads when they use them on YouTube.

How to Set Up Analytics on YouTube?

Follow these steps to use analytics on YouTube for your ad campaign:

  1. Log in and click on your profile icon
  2. Click on “YouTube Studio” and then select “Analytics” on the left column of the window
  3. You will see various metrics, and you can click “view more” to include additional metrics for detailed analysis
  4. Click on “advanced mode” at the top-right corner of the window to view a detailed report that you can also download.

Conclusion

Video marketing has proven to be more engaging and convenient for online users. Is it very easy to set up ads and analytics on YouTube. Hopefully, this guide has been helpful to get started. Keep exploring different avenues and ways to incorporate creativity in your YouTube marketing and advertising videos.

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