Do you ever sit back and wonder why you spend hours writing content or even a couple of minutes on a seemingly excellent post, and it goes unnoticed? Not even one like…?
You are not alone; many business owners who create their own content have the same problem.
Many brands see almost no comments or likes on their posts regardless of their persistent effort, and they don’t know why.
If this is the case for you, I urge you to read on. I will be revealing some steps you can take now to increase engagement, but then I will help you learn how to track it and turn it around.
Below I will list some easy steps to take control of your engagement and help drive traffic and sales quicker than you ever imagined.
Without engagement, you will be spinning your wheels.
Do you have any more time to waste?
I certainly do not!
People, in general, want to feel a connection!! If someone cannot connect with you, they surely will not connect with your brand. With the ever-evolving nature of the world, so it goes the same with social media.
This is one BIG way social media has evolved over the years. Back in the younger days of social media, you wanted to stay in touch with an old friend. Social media is BIG business today! If you’re trying to get to the top, you need to engage with your audience.
What is social media engagement?
Social media engagement can be measured by how the audience interacts with your content.
You would want to participate in all these as part of your engagement success.
- Follow people and get followers
- Like other profiles and you will be liked
- Share another businesses content and yours will be shared as well
- When receiving comments, comment back
- Reply to people in all areas, good and bad
- Monitor and engage in conversations between followers
- Be aware of your mentions and mention others
- Answer your (non-spam) DMs
- Retweet others and you will be retweeted
It’s ALL about sharing the love!
Not only is it about sharing the love. Its about creating informative and more attractive posts, the more informative and attractive the more interactions you will have. So it would be best if you remained in any conversation happening. Make sure you know who is commenting and liking and return the favor. This pays off in a BIG way. Answer back as quickly as possible and be genuine. People can smell an unauthentic salesperson.
Not all social media platforms measure engagement in the same way. Learn each one when you can invest the time or master one.
Measuring the impact of your social media engagement is a crucial element to your business’s success.
Without monitoring, you will never know where you are heading and what is working. So, let us take a look at tracking your social media impact.
Schedule your 30-minute call TODAY! We will help you create a step-by-step marketing strategy! We will identify your business needs together and set clear, attainable goals to help your business achieve results fast. Whether it is in Winchester, Va., or your local area, you can rely on Business Name Pros to help you with all your online marketing needs.