You may have heard the old saying, “Planning makes perfect.” This is an absolute truth in any endeavor you may find yourself pursuing. Whether you are hoping to become a doctor, an astronaut, a filmmaker, or a stay-at-home parent, you need a plan to move forward. Setting long and short-term goals will organize your roadmap and help you stay focused when the day-to-day grind begins to weigh you down.
How do you set long and short-term goals?
First, we need to identify what to apply to aid our goals correctly. The core difference between the two is the time it takes to accomplish. A short-term goal can be achieved in any timeframe ranging from weeks to a year. A long-term goal can take anywhere between three years to five years to complete.
Sometimes to achieve a long-term goal, you need to create a set of short-term goals that will guide you through your roadmap. For example, let’s say that you want to start your own freelancing company and make that your primary source of income. You need to establish your skills through an online portfolio or a website. Your clients aren’t going to appear out of thin air.
It would help if you did plenty of work before the first client comes in, let alone a stream of clients that will supplement all your expenses. It would help if you created a marketing plan. You need to set up profiles on sites like Upwork or Fiverr. This is where you make a set of short-term goals that guide you through completing your long-term goals.
It may seem daunting to organize your hopes and dreams into tangible goals. But once you move past that and see your plan laid out in a real and attainable way, it could be the thing that finally sets you on your path to realizing those long-awaited hopes. You can set your long and short-term goals using this list.
Identify What You Want The Most
This might seem obvious, but once you start to think about it, you’ll realize that our brains have a way of overloading our expectations. For example, in our above case of establishing your own freelancing business, what was the actual goal? Is it to build the next empire in your trade from scratch? Or is it as simple as attaining financial freedom in a profession that you enjoy?
Perhaps you only intend for it to be a side-gig while keeping your primary source of income. Identify your true intentions, get specific, and focus on that. Once you identify what you want the most, you can set your short-term goals to serve that particular purpose, and the results will prove much more consistent.
Now that you have a specific goal in mind, it’s time to set timeframes for each long and short-term goal. Be realistic, and research what others have to say about such plans. Use that data and what you know you can accomplish to create timetables for your goals.
Drawing again from our above example, how long will it take to make your website and set up your online freelance profiles? How long will it take to create portfolios? What do you need to reach out to potential clients, and how long will that take? Set those timeframes and make it your mission to stick to them.
Account For Obstacles
Take some relief that not all plans will go according to how you envisioned it. Barriers will arise in your journey, and that’s okay! It’s okay to adjust your objectives to accommodate unforeseen events. When these inevitable obstacles arise, repeat these steps, and make a long or short-term plan to tackle them.
No matter what you want to do, your goals are attainable as long as you’re realistic and disciplined. Once you organize them into a series of long and short-term goals, it is only a matter of sticking to your plan and adjusting it as needed along the way. Remember that there is no destination without the journey. Set your long and short-term goals according to what you want the most, organize them into possible timeframes, and don’t be surprised when obstacles present themselves. Good luck in your planning and achieving your goals!
Schedule your 30-minute call TODAY! We will help you create a step-by-step marketing strategy! We will identify your business needs together and set clear, attainable goals to help your business achieve results fast. Whether it is in Winchester, Va., or your local area, you can rely on Business Name Pros to help you with all your online marketing needs.